Sign up for our Newsletter!   |   Download Our Whitepaper!

January 30, 2020

5 Cool Benefits of Frozen Foods

Many frozen foods are not only healthy for the body, but also great for people’s wallets and the economy. According to the American Frozen Food Institute and Food Marketing Institute, “frozen food is an enormous department for most retailers, ringing up nearly $57 billion annually.” More than 99% of shoppers surveyed by the research institute reported that they have purchased at least some frozen food in the past year

Here are 5 reasons why consumers are stocking their freezers.


Freezing food is basically hitting the “pause” button on food’s natural aging process. When fruits and vegetables are flash-frozen during their peak ripeness—within a few hours after harvest—their essential vitamins and minerals are locked in. The process prevents spoilage and preserves the crops’ nutritional value as well as their taste when they are prepared and enjoyed later.

Longevity and Variety

Frozen foods typically have a longer shelf life. Many fruits and vegetables can stay “good” for several months when kept frozen. Freezing also allows consumers to enjoy a wide selection of foods all year round—whether or not they’re currently “in season.”


As many consumers are choosing to eat healthier, they are also looking for ways to save money while grocery shopping. Since freezing allows food to last much longer, consumers are buying more items at once and storing them in the freezer—saving money in the long run.


Frozen foods, including pre-chopped ingredients and ready-to-eat meals, are perfect for consumers with busy lifestyles. They require minimal effort to prepare and are a smart option for when time, space or tools are scarce. For retailers, SimpliStock™ Wire and Metal Shelf systems from Retail Space Solutions boost product visibility, allowing shoppers to make selections quickly and easily.

Waste Reduction

Frozen foods can aid in reducing food waste. A study published in the British Food Journal shows that frozen food generates 47 percent less food waste at home than non-frozen food. Household food waste can be dramatically reduced by prepping just enough ingredients for the recipe on hand, then saving the rest.

Consumer tastes, preferences and behaviors are changing. People are becoming hungrier to save time, money and energy, which is why frozen foods are staging a major comeback. Retailers that offer frozen goods can capitalize on these benefits to drive shoppers to the frozen section.