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slices of cheese in the dairy aisle of a grocery store displayed using a pusher tray merchandising system

June 12, 2024

Four Dairy Market Trends for Reshaping Dairy Aisles

Explore how dairy trends have continued evolving with changing consumer preferences and how these trends affect grocery stores.

June is National Dairy Month, so we’re celebrating four innovative dairy market trends revitalizing the dairy industry and expanding its reach. Whether it’s through plant-based alternatives or enriched nutritional offerings, the dairy industry has continuously adapted to meet consumer demands for sustainability, health and variety.


1. Plant-Based & Animal-Free Dairy

The rise of plant-based and vegan “dairy” products is arguably the most significant trend reshaping the industry. With both ethics and allergies driving consumer choices, alternatives made from almonds, soy, oats and newer innovations like millet-based or microbe-cultivated milk are gaining popularity. These products not only cater to vegan and lactose-intolerant consumers but also to those seeking to reduce their ecological footprint without sacrificing the creamy textures and flavors they love.


2. Sustainable Practices

Sustainability is no longer just a buzzword but a business imperative in the dairy sector. Dairy companies are increasingly adopting eco-friendly practices, such as using renewable energy sources, implementing water conservation techniques and optimizing packaging to reduce waste. These practices not only help in mitigating environmental impact but also resonate with consumers who prioritize sustainability in their purchasing decisions. For retailers, presenting these products in store setups that highlight their eco-friendly attributes can attract environmentally conscious shoppers.


3. Specialized Nutrition

Today’s consumers are more health-conscious than ever, driving demand for dairy products that support wellness and fitness goals. Specialized dairy products enhanced with probiotics, high in protein or fortified with vitamins to support immunity, digestion and overall health are becoming staples in grocery aisles. This trend offers dairy processors the opportunity to innovate with formulations that meet specific nutritional needs, creating products that appeal to health-focused shoppers.


4. Flavor Innovation

For many consumers, “plain” doesn’t move the needle anymore. In response, dairy aisles are blossoming with a kaleidoscope of new flavors. From the tropical bright orange of mango to the rich, antioxidant-packed purple hues of ube, yogurt flavors are getting a colorful revamp. Even the introduction of blue vanilla milk shows how the dairy sector is embracing vibrant flavors and colors that stand out on the shelves. These expanded offerings delight the senses while enhancing the appeal of dairy products as both healthful and indulgent treats. For further insights into how to drive sales, check out these 5 Strategies to Increase Your Grocery Store’s Average Basket Size.


With so many new products to showcase, effective retail displays are paramount. Retail Space Solution provides an array of orderly dairy displays designed to capture shoppers’ eyes and drive sales, whether cold case peg displays or shelves, our spring-loaded pusher systems keep dairy sections organized and looking freshly conditioned. From enhanced ingredients to fresh, bright colors, Retail Space Solution’s displays are crafted to highlight the rich diversity of the new, evolving dairy landscape.