Thanksgiving tables are often divided over these three little words: green bean casserole. This mixture of canned soup, frozen green beans and fried onions has been a holiday staple since the 1950s. But who came up with this trinity, and why did it become so famous?
Long before the Internet, home brands like General Mills and Cuisinart would frequently release recipe pamphlets, pocket-sized magazines full of tips, recipes, and instructions for their products. These were a hit – why pay for a heavy cookbook when a recipe pamphlet could provide the same information for less money?
Enter the Campbell’s Soup Company, who had their own kitchen in Camden, New Jersey, dedicated to pumping out these recipe pamphlets. The infamous green bean casserole was created in 1955 by Dorcas Reilly, a home economist who worked at the Campbell’s kitchen. Campbell’s Cream of Mushroom variety was widely used as a casserole filler in the Midwest, but no one had thought to add frozen green beans until Reilly came along.
Originally called “Green Bean Bake,” Dorcas’ dish quickly became a popular holiday menu item. This traditional dish was made with minimal ingredients that were almost always on hand, making it the perfect recipe for post-War America, when cheap, fuss-free cooking was all the rage.
Frozen green beans were a staple in many American homes at the time, thanks to Clarence Birdseye, who made frozen foods widely available in the 1930s. Birdseye successfully marketed frozen vegetables as a better alternative to canned, and enticed grocery stores to carry his frozen veggies by offering them free freezers.
The events of 2020 have highlighted the need for convenience in cooking, which is why frozen foods – and dishes made from frozen foods – promise to be a big hit at the dinner table this holiday season. Due to CDC guidelines restricting large gatherings, there will be smaller get-togethers, but there will also be fewer guests bringing dishes to pass – including the green bean casserole. That places big emphasis on the time-saving benefits of prepared frozen vegetables.
As grocers prepare for the holiday season – and anticipate a run on frozen vegetables – now is the time to take a close look at their frozen aisles. Those who have Retail Space Solutions SpaceGrid® II HiGlide pusher display systems in place are already at an advantage.
The higher sidewalls on SpaceGrid II HiGlide are ideal for managing bags of frozen green beans and other frozen vegetables, keeping shelves organized and products front faced. The patented pusher securely holds the bags in place, but also allows for easy product removal. SpaceGrid II HiGlide trays slide out quickly and easily to provide clear access for restocking and product rotation, which is key during the holiday season when it’s critical to have freezer shelves fully stocked.
With more shoppers turning to frozen vegetables to help fill out their holiday menus, it’s best practice to be prepared. Investing in the right freezer display systems – like the SpaceGrid II HiGlide pusher display systems from Retail Space Solutions – will help the holiday shopping experience go faster for hurried party planners.
To learn more about the pusher display systems available from Retail Space Solutions, visit retailspacesolutions.com or call 800-279-5291.