Frozen pizza remains a mainstay of American diets and a reliable seller for grocery and convenience stores. And amazingly, the frozen pizza market is still growing. The market is projected to grow at a CAGR of 6.1% from now until 2034, reaching a value of $11.67 billion.
Here’s how you can stay ahead of growing demands:
Frozen Pizza Toppings & Offerings Have Evolved
Frozen pizza owes its popularity not just to its convenience but to its versatility, with health-focused and gourmet offerings becoming increasingly popular in recent years. Products like cauliflower crust pizzas and high-protein options cater to health-conscious consumers, while new gluten-free options have further cemented pizza’s appeal across consumer segments.
New flavors are driving sales, as well. Pepperoni remains king, accounting for 30% of sales, but brands like California Pizza Kitchen have introduced gourmet flavors that resonate with food enthusiasts, like BBQ chicken and its Sicilian recipe with Italian sausage, spicy ham, salami, basil and mozzarella.
This popularity, however, also means that the frozen pizza aisle is fiercely competitive. For retailers, the challenge isn’t just to stock these SKUs but to display them in ways that draw in consumers and transform passive browsing into active buying. Effective merchandising is crucial.
How to Merchandise From Pizzas for Maximum Sales
Keeping frozen food aisles organized and visually appealing is one of the biggest challenges in grocery retail. A cluttered freezer can frustrate shoppers and lead to missed sales opportunities. ShelfHero by Retail Space Solutions® is designed specifically to solve these merchandising challenges, especially for frozen pizza.
With Push-push™ technology, ShelfHero keeps round and square pizzas front-faced and easily accessible, making it simple for customers to find what they need while reducing staff labor. The pizza kit add-on includes a center pusher and two extended wire partitions for the side walls, ensuring an efficient display that is tailored to your products and maximizes space and encourages impulse purchases. By keeping freezers tidy, organized, and shopper-friendly, ShelfHero helps retailers boost frozen pizza sales and improve the overall shopping experience.
How ShelfHero Improves Grocery Aisle Displays
ShelfHero substantially increases product visibility and grows frozen aisle sales. This well-executed merchandising, coupled with the intrinsic appeal of evolving pizza offerings, can enhance a routine shopping trip into a dynamic sales opportunity. The goal is to create an environment where convenience and selection converge, leads to improved customer satisfaction and repeat business.
As the frozen pizza market continues to grow, retailers equipped with the right merchandising strategies are poised to thrive. By integrating ShelfHero, stores can enhance consumer engagement and capitalize on the ongoing demand for one of America’s most beloved comfort foods. See how Retail Space Solutions can help grocers merchandise products throughout the store to improve the in-store experience for shoppers, the stocking process for employees and overall sales for store owners.