Frozen pizza remains a mainstay of American diets and a reliable seller for grocery and convenience stores. And amazingly, the frozen pizza market is still growing. The market is projected to grow at a CAGR of 6.1% from now until 2034, reaching a value of $11.67 billion. Here’s how you can stay ahead of growing demands.
Frozen Pizza Toppings & Offerings Have Evolved
Frozen pizza owes its popularity not just to its convenience but to its versatility, with health-focused and gourmet offerings becoming increasingly popular in recent years. Products like cauliflower crust pizzas and high-protein options cater to health-conscious consumers, while new gluten-free options have further cemented pizza’s appeal across consumer segments.
New flavors are driving sales, as well. Pepperoni remains king, accounting for 30% of sales, but brands like California Pizza Kitchen have introduced gourmet flavors that resonate with food enthusiasts, like BBQ chicken and its Sicilian recipe with Italian sausage, spicy ham, salami, basil and mozzarella.
This popularity, however, also means that the frozen pizza aisle is fiercely competitive. For retailers, the challenge isn’t just to stock these SKUs but to display them in ways that draw in consumers and transform passive browsing into active buying. Effective merchandising is crucial.
How to Properly Merchandise Frozen Pizzas
The primary challenge in frozen food merchandising is maintaining an organized and attractive display that draws in customers and simplifies their shopping experience. Retail Space Solutions® addresses this need with its ShelfHero system, designed specifically for the unique challenges of frozen food merchandising—even pizza. By ensuring that pizzas are always displayed properly and easily accessible, ShelfHero enhances the shopping experience and encourages impulse purchases. Its Push-push™ technology ensures pizzas, both circular and square, are well-organized and visible, reducing the workload for staff and keeping freezers tidy. Simply add a pizza kit to the standard ShelfHero system, which includes a bigger pusher and extended wire partitions for the side walls.
ShelfHero substantially increases product visibility and grows frozen aisle sales. This well-executed merchandising, coupled with the intrinsic appeal of evolving pizza offerings, can enhance a routine shopping trip into a dynamic sales opportunity. The goal is to create an environment where convenience and selection converge, leads to improved customer satisfaction and repeat business.
As the frozen pizza market continues to grow, retailers equipped with the right merchandising strategies are poised to thrive. By integrating ShelfHero, stores can enhance consumer engagement and capitalize on the ongoing demand for one of America’s most beloved comfort foods. See how Retail Space Solutions can help grocers merchandise products throughout the store to improve the in-store experience for shoppers, the stocking process for employees and overall sales for store owners.