Visibility and availability are the keys to sales for grocery retailers. Unattractive shelves and in-store displays can leave customers dissatisfied, potentially turning them away to your competitor. The most successful operations are those with shelves and displays that inspire their customers. Here are a few ways to improve visibility, optimize product placement and ensure availability at your store.
Develop winning displays
When creating in-store displays, focus on making them big and colorful. You want customers to stop in their tracks. In these displays, include an assortment of your brand’s best-sellers in vertical or horizontal blocks. Remember, the display should be large enough to attract busy shoppers’ attention.
In-store signage must be both useful and compelling. Signs are a method to attract customers to a product, brand, or business. These are often not items on a shopping list and are more of an impulse. Signs should follow the brand set within your store, be well lit and visually pleasing.
Organization is key
Make sure to avoid clutter. Don’t cram too many items on shelves as this makes it more difficult to browse. Having the right merchandising system can improve the organization and aesthetics on the shelf, positively impacting the in-store experience for shoppers. Retail Space Solutions offers a variety of advanced pusher display systems, including merchandising options for produce, frozen foods, meat, and premium juices.
Ensuring attractive, organized shelves, SpaceGrid® II pusher systems keep products front-facing for faster and easier product selection. The pusher systems from Retail Space Solutions are adjustable, making it easy to customize your solution.
Ensure you are keeping shelves stocked. When a shopper finds an out-of-stock item, they will purchase it from your competition. It’s all about balance. If you overstock, you’re tying up capital in excess inventory that could be better spent. SpaceGrid II from Retail Space Solutions makes restocking inventory quick and effortless. The product trays in SpaceGrid II slide forward with the simple push of a button to make restocking fast and product rotation easy.
For grocers, a key pain point in inventory management is spoiled food, which ultimately drives away customers and hurts your bottom line. The technology in SpaceGrid II keeps food fresher, and longer. Its unique tray design directs cold air to flow through the product display, ensuring proper temperature distribution.
Making these measurable improvements to your business—beginning with shelf aesthetics and going beyond—supports sales and keeps your customers happy.
For more information on pusher trays or other solutions from Retail Space Solutions, visit www.retailspacesolutions.com or call 800-279-5291.