The American grocery market quickly became more competitive than ever. With that, independent grocers are searching for ways to set their store’s experience apart as they face off against national chains and even online giants like Amazon. Following these four tips can help small grocery stores thrive during this challenging time.
- Personalize Messaging to Your Customers
If you’re a local, independent grocer, you have a built-in advantage. As a business that’s specific to one community or neighborhood, you have the benefit of catering your product line and messaging to the people who are most likely to come to your store. Take local flavors, preferences and shopping habits into account when stocking your shelves to create a personalized experience for your customers.
- Add a Unique Experience
The traditional grocery store experience is generally not one that appeals to Millennials. Independent stores that want to stay relevant with this generation of consumers can do so by offering amenities that go beyond a broad selection of products. Adding a coffee shop, daily free product samples, a restaurant where people can eat before picking up their items for the week are just a few of the unique elements that help make their trip more memorable and encourages them to keep coming back.
- Rethink the Traditional Store Layout
Another area in which independent stores can differentiate themselves from chain grocers is the store layout. Shoppers spend over 53 hours in the grocery store every year, making it essential for your store’s layout to maximize the shopping experience for in-person shoppers. Traditionally, the layout includes placing produce and meats along the perimeter and dry goods in the middle. This format works for stores in which shoppers buy all of their groceries for the week in one trip. However, if you have a specialized store that focuses on a niche, you can cater your layout to call attention to your most popular products and make it as convenient as possible for customers.
- Careful Inventory Management
As you know, if you’re not careful, this is where you can bleed money. Having excess product on hand that you can’t sell or that goes bad before you can put it out is simply a waste of capital. The simple answer to your product display challenges is the SpaceGrid II pusher systems from Retail Space Solutions. These rugged and dependable display solutions are designed to maximize facings with a grid-mounting system that efficiently utilizes shelf space.
These pusher display systems also cut down on labor costs by automatically conditioning shelves and keeping products front-faced at all times. Restocking is also more efficient with SpaceGrid II pusher display systems, which feature pull-out trays that make stocking and product rotation quick and easy.
Retail Space Solutions offers a complete line of pusher display systems designed for long-term performance in everything from frozen and refrigerated cases to center of the store displays.
To see more about these systems – including videos that show them in action – visit retailspacesolutions.com. You can also learn more by calling 800-279-5291.