Frozen foods add variety to shoppers’ meal planning, simplify meal prep and in some cases be more cost effective. For grocers, frozen food aisles can become disorganized quickly. This can lead to a need for more frequent manual conditioning by staff or have a negative effect on frozen food sales. Follow these three tips to keep frozen food aisles at your grocery store organized, improve the shopping experience and grow sales.
Prioritize Product Organization & Presentation
Browsing, touching and selecting products in the center-store aisles has one obstacle removed—the door. When shoppers encounter unorganized frozen aisles, they are left with three choices: browsing through cloudy freezer doors to locate the item they need, opening the door and allowing cold air to escape or abandoning the aisles altogether. None of these options are ideal for shoppers or grocers. Luckily, Retail Space Solutions has developed a better way.
Introducing the NEW ShelfHero On-Shelf Merchandising System—the only solution designed specifically for frozen foods. With its innovative, modular design, ShelfHero accommodates products of all shapes and sizes, even pizzas. Stocking with ShelfHero has never been easier. Utilizing Push-push™ technology, items can be bulk loaded for more efficient stocking, resulting in significant labor savings. Designed to thrive in harsh freezer conditions, the ShelfHero system keeps products front-faced and organized, drives faster buying decisions and can “open the door” to cross-selling and impulse buying opportunities.
Emphasize Seasonal Offerings & New Products
Bring on the festive favorites and new products, which are both fun and common impulse items. Using a combination of end-cap refrigerators and the ShelfHero On-Shelf Merchandising System, stores can keep new and seasonal products upright and organized while utilizing existing shelves. And as quickly as seasons change, so do the shapes and sizes of those new, seasonal products. ShelfHero’s partitions can be easily adjusted without tools to accommodate different product sizes with ease.
Expand Offerings to Include More Ethnic Options
Beyond traditional “meat and potatoes”, many shoppers, especially those in a younger demographic, are seeking out new, exciting flavors that are easy to prepare and convenient to enjoy. Grocers should expand their Korean, Indian, Mexican and other global flavor offerings in the frozen food aisles to capitalize on this continuing food trend.
If they see it, they’re more likely to try it. Research found 65% of shoppers are extremely curious about global/cultural flavors. For many shoppers, choosing frozen options makes trying new global cuisine more obtainable (and affordable) than preparing from scratch.
Retail Space Solutions continues to drive innovation by developing problem-solving products for customers, both current and prospective. To learn more about product solutions for your store, request a free quote here or email custservice@retailspacesolutions.com to speak to one of our industry experts.