Versatile Frozen Food Display Solutions
Frozen foods come in a variety of packaging sizes and materials. This, combined with routine customer shopping, can take a toll on frozen food displays. To create the organized experience your shoppers desire, you need versatile retail freezer display racks that withstand the rigors of the freezer and meet your unique space requirements.
Push frozen food products (and sales) forward
Frozen Potatoes
Frozen potato products like hashbrowns, breakfast potatoes and French fries can be large and bulky. A popular shopper staple, frozen potatoes also require more frequent restocking. Systems like SpaceGrid II and ShelfHero can accommodate these large spud packages while also improving and expediting the stocking experience for staffers.
Bagged Veggies and Fruits
Bagged frozen veggies and fruits can get disorganized quickly leading to slower product selections and customer frustrations. Keep products looking neat and organized with SpaceGrid® II or ShelfHero, which can help drive sales, improve stocking efficiency and reduce the need for frequent manual conditioning.
Pizza (Round and boxed)
Locating the right frozen pizza brand and toppings can be challenging when products are stacked, which creates a messy look, wastes valuable freezer space and covers product branding. ShelfHero can create more shopper-friendly displays for both boxed and round pizzas. SpaceGrid® II can push boxed pies (and sales) forward while ensuring proper airflow and improved product presentation.
Frozen Meat/Seafood
Frozen meat and seafood comes in all different shapes, sizes and packaging types, making it challenging to organize effectively. The size and width flexibility provided by both ShelfHero and SpaceGrid® II systems improves the shoppability of these high-ticket proteins while improving product visibility to reduce shrink and time spent with the refrigerator door open.
Dinner/Entrée
Frozen dinners and entrees can get misaligned or stacked haphazardly, making it hard for shoppers to locate their desired product. Both SpaceGrid® II and ShelfHero can improve the visual appeal of boxed frozen meals, which can lead to increased product sales and improved stocking efficiency too.
Virtually Explore A Better Customer Experience
Industry Tips
Having a good understanding of top trends in the frozen food industry can help to plan for space on your retail freezer moving forward. Frozen food specifically has increased in popularity over the years – in January 2022, frozen food sales were up by 26% compared to 2020. The popularity of frozen food sales is influenced by the lower cost associated with meal preparation and of course the lower cook time for frozen meals.
According to the American Frozen Food Institute, other trends in the food industry revolve around wellness. More health-conscious frozen food offerings that are rising in popularity include organic foods, gluten-free foods, low-carb foods and clean labels. Other trends in frozen foods include the rise of global flavors such as Mexican, Asian, Indian and Mediterranean. There is also a rise in the popularity of premium fast-food options.
Improving the appearance of frozen food products can help to boost sales and win over shoppers who are still skeptical about frozen food offerings. Improvements to merchandising in the freezer section could include better product facings. This makes it easier for customers to see what food is available on the shelves without having to open the freezer doors.
Another way that frozen food sections can be improved Is by using signage to make the frozen food section easier to browse. Making sure that frozen offerings are sorted in an intuitive way (by food type or having related products close together) will help shoppers make faster buying decisions and will make them more likely to purchase frozen food.
Retail Space Solutions partners with our clients to provide premium retail merchandising solutions. We are focused on building relationships with each of our customers. By doing this, we get a better sense of our customers’ needs. We work with our customers to design, develop and produce dependable retail merchandising solutions that improve customer experience, improve product visualization for retailers, and deliver quick return on investment through increased sales volumes.
Our customers choose us because of our premium value and dependability. Schedule a store display design consultation to see our premium merchandising solutions firsthand.