Experiential retail is transforming how grocery and c-stores engage shoppers—boosting foot traffic, increasing basket size and building lasting customer loyalty.
Grocery store aisles are about to experience some major changes, thanks to modern digital technology. With the help of advanced mobile apps that use spatial tracking and computer vision, shoppers will be able to see real-time, relevant information about products as they walk throughout the store—right on their device screens. This is done with augmented reality.