Frozen foods come in a variety of packaging sizes and materials. This, combined with routine customer shopping, can take a toll on frozen food displays. To create the organized experience your shoppers desire, you need versatile retail freezer display racks that withstand the rigors of the freezer and meet your unique space requirements.
Maximize the appeal of frozen products like vegetables, chicken nuggets, french fries and more with our durable retail merchandising solutions. SpaceGrid® HiGlide™ Replace with SpaceGrid 2 Pusher Trays easily move merchandise like floppy bags of vegetables while being durable enough to withstand freezer environments. Another option is to use the SimpliStock™ Wire and Metal Shelves, which attach to your existing store fixtures, creating a seamless experience to showcase bagged frozen items.
Keep boxed frozen foods like appetizers, snacks and dinners upright and front-facing, creating an easy-to-grab shopping experience for your customers. SpaceGrid® HiGlide™ Pusher Trays allow for faster restocking, meaning less open-door time for frozen foods. And when you want a frozen food display system that integrates into your existing display cases, SimpliStock Wire and Metal Shelves are the solution, accommodating multiple box sizes.
Having a good understanding of top trends in the frozen food industry can help to plan for space on your retail freezer moving forward. Frozen food specifically has increased in popularity over the years – in January 2022, frozen food sales were up by 26% compared to 2020. The popularity of frozen food sales is influenced by the lower cost associated with meal preparation and of course the lower cook time for frozen meals.
According to the American Frozen Food Institute, other trends in the food industry revolve around wellness. More health-conscious frozen food offerings that are rising in popularity include organic foods, gluten-free foods, low-carb foods and clean labels. Other trends in frozen foods include the rise of global flavors such as Mexican, Asian, Indian and Mediterranean. There is also a rise in the popularity of premium fast-food options.
Improving the appearance of frozen food products can help to boost sales and win over shoppers who are still skeptical about frozen food offerings. Improvements to merchandising in the freezer section could include better product facings. This makes it easier for customers to see what food is available on the shelves without having to open the freezer doors.
Another way that frozen food sections can be improved Is by using signage to make the frozen food section easier to browse. Making sure that frozen offerings are sorted in an intuitive way (by food type or having related products close together) will help shoppers make faster buying decisions and will make them more likely to purchase frozen food.
Retail Space Solutions partners with our clients to provide premium retail merchandising solutions. We are focused on building relationships with each of our customers. By doing this, we get a better sense of our customers’ needs. We work with our customers to design, develop and produce dependable retail merchandising solutions that improve customer experience, improve product visualization for retailers, and deliver quick return on investment through increased sales volumes.
Our customers choose us because of our premium value and dependability. Schedule a store display design consultation to see our premium merchandising solutions firsthand.
Keep frozen food products of all shapes and sizes front-faced and organized with retail merchandising solutions that are durable enough to withstand daily use in the freezer and minimize open-door time by making restocking faster.
Learn how to delight your customers and deliver results with attractive frozen food displays.
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